Tech Synergy Trade House Completes Training for Regional Experts

Tech Synergy Trade House is developing a network of regional experts to help technology companies find clients in Ukraine and abroad.

These are representatives of clusters and partner organizations who will work with companies in their regions and help them access Trade House services.

From September 29 to October 8, 21 regional experts completed a dedicated training program. During four online sessions, participants explored Trade House services, client acquisition tools, and strategies for preparing companies for business meetings. The program also covered international markets and common service delivery standards.

What is Tech Synergy Trade House?

Tech Synergy Trade House is a joint initiative of the Tech Synergy Alliance of Technology Clusters and Communities, bringing together more than 20 clusters and communities across Ukraine.

Its mission is to help technology companies find potential clients and develop business relationships. To achieve this, it offers two service lines:

• Domestic Client Acquisition Service — finding clients in Ukraine, preparing companies for B2B meetings, and supporting business contacts.

• Export Market Access Service — finding clients abroad, identifying promising markets, and preparing companies for international business events.

Regional experts will support companies throughout each of these stages.

What did the experts learn?

The training program covered four topics.

The Tech Synergy Trade House operating model. Experts learned about the Trade House organizational model and the distribution of responsibilities between the coordinator, clusters, and regional experts. They also studied standard operating procedures (SOPs).

Client acquisition in Ukraine. Participants learned how to prepare a company profile using the Company Profile Canvas, develop a pitch, organize B2B interactions, and follow up with contacts after business events. They also explored service pricing and performance monitoring.

Entering international markets. Experts explored export market selection, identifying potential clients abroad, and preparing for international exhibitions. They also learned about the Export Market Access Service pilot at ReBuild Ukraine 2026.

Using artificial intelligence. The sessions covered how NotebookLM and Gemini can help analyze documents, find information, and prepare reports.

After completing the training, participants took a test to assess their knowledge of the SOPs.

What's next?

The training has laid the foundation for the Trade House regional network. Through this network, technology companies across Ukraine will be able to receive support with client acquisition, B2B meeting preparation, and entering new markets.

About the project

The Tech Synergy Alliance of Technology Clusters and Communities implements the project.

Project coordinator: Kharkiv IT Cluster.

Project partners: IT Association Vinnytsia, IT Cluster Ivano-Frankivsk, IT Cluster Khmelnytsky, Rivne IT Cluster, Cherkasy IT Cluster, IT Cluster Transcarpathia, Chernivtsi IT Cluster.

Associated project partners: Konotop IT Cluster, IT Dnipro Community, Kyiv IT Cluster, GovTech Alliance of Ukraine, Ternopil IT Cluster, MRPL IT Cluster, Odesa IT Family.

Project duration: July 2026 – February 2027.

The project "Tech Synergy Trade House: A Market Access Platform for Technology Companies" is implemented by the Kharkiv IT Cluster NGO on behalf of the Tech Synergy Alliance of Technology Clusters and Communities, with the support of UNDP in Ukraine, as part of the project "Strengthening Membership-Based Business Associations of Micro, Small and Medium-Sized Enterprises in Ukraine." The project is implemented in cooperation with the Ministry of Economy and Environment of Ukraine, with support from Switzerland.